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We're honored to invest in our community by awarding twenty-five $5,000 scholarships to college students at HACU-member institutions to help further their education.


This year, Café Bustelo asked applicants to share how their heritage, family, and community have impacted their desire and motivation to obtain a college degree; how they plan to give back to their community; and what they intend to accomplish with their degree in an essay in English or Spanish (800 words or less).


Since the scholarship began in 2014, $675,000 in college funds have been awarded to 135 Latino students nationwide through the partnership.

2023 Scholarship Details

Café Bustelo® aims to invest in the Latino community by awarding scholarships to those who seek better futures for themselves, their families and their communities. We’re looking for motivated college students with a passion for community involvement and furthering their education.


The 2023 application period is between February 21, 2023 and July 3, 2023.


¿Quieres ser parte de este desafío? By applying for our scholarship, you could receive one of twenty five $5,000 scholarships at any HACU-member institution!

Open to the following:

  • Full-time undergraduate or graduate students of Latino descent - Open to all majors  
  • Must be 18 years or older 
  • Currently enrolled at a HACU-member institution within the United States, D.C. and Puerto Rico.
  • Internet access and a valid e-mail address are required to apply.


How to Apply:

Go to to access the online application and guidelines.


Write an essay of 800 words or less (English or Spanish) on the following topic:

Describe how your Latino heritage, family and the community in which you grew up have impacted your desire and motivation to obtain a college degree. Additionally, describe what you intend to accomplish with your degree and how you will give back to your community.

iMucha suerte!




Cafe Bustelo scholarship testimonial. Blue background and espresso style coffee yellow brick.
Cafe Bustelo scholarship testimonial. Blue background and espresso style coffee k-cup box.


 ¡Felicitaciones! To our 2022 Scholarship recipients!


Rodrigo Salinas
Decatur, GA

Adeline Alexis Rosales
Rialto, CA

Brittany Martinez-Hewitt
Glendale, CA

Gabriel Rondon
Miami, FL

Guadalupe Mendez
Olivehurst, CA

Gema Newcomb
Jacksonville, FL

Jennifer Morales Salazar
San Diego, CA

Oriana Ricci
Weston, FL

Xitlali Ramirez
Durham, NC

Hector Escalante
Fulshear, TX

 Stephanie Florez
Helotes, TX

Mariela Ferrer Hernández
Boquerón, PR

Rafael Franco
Santa Cruz, CA

Mariana Araujo Rincon
San Antonio, TX

Eduardo Antonio Aguirre
Houston, TX

Danielle Marie Senecharles
Brentwood, NY

Virginia Mata
San Antonio, TX

Eduardo Hernandez
North Bergen, NJ

Maria Guadalupe Partida
Austin, TX

Alejandra Atilano
Santa Ana, CA

Luis Moros
Doral, FL

Nicole Viloria
Homestead, FL

Lauren Cary Martinez
Mercedes, TX


Keurig and K-Cup are trademarks of Keurig Green Mountain, Inc., used with permission.

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